How Is A Lead Defined?
A lead, also called a prospect, can be
defined in two ways: A lead can be someone who
requests additional information directly from you about your
organization and the services you provide. Leads can
also be obtained from information provided to you by a third
party such as a lead provider or a survey questionnaire. A contact becomes a lead once they have confirmed that they
are interested in the business, product or service you are
marketing. The most common types of leads are Cold
Market Leads and Warm Market Leads.
Cold Market Leads are contacts you have
gained from a third party source, such as a lead providing
company, surveys, or even word of mouth from colleagues and strangers.
Cold Leads are often more difficult to present
your business to because many people are skeptical of unknown sources.
Ensure your Cold Market Leads are
from a legitimate Network Marketing recruiting
company or Network Marketing lead provider that uses
proper methods to gain contact information.
A Warm Market Lead is a prospect that has
contacted you directly to inquire about the business you
represent. In some cases, it has been introduced to
you by another business representative or a person you know
directly such as a friend or a family member. Warm
Market Leads are less resistant because they are already
familiar with the business product or service you wish to
market to them.
Read further to find out some great Network Marketing recruiting tips!
What Are Lead Sources and Network
Marketing Lead Generation Techniques?
Both Warm Market Leads and Cold Market Leads can be generated from the same sources, such as a website form. Although the leads were generated using the same source method,the Network Marketing leads generation strategy for warm and cold leads differs in its technique.
Cold Market Leads are most likely generated through lead provider services which require you to purchase a set number of garnered lead or contact information. These leads can be generated through the electronic/online form and the paper/letter form.
Warm market lead generation can take place online or offline through several different entry points. Online entry points may include email campaigns, online "contact me" forms, and newsletter subscription forms. Offline entry points may include newspaper ads, friends and family, business cards, trade shows and referrals from other business associates.
Network Marketing Recruiting Tips
Network marketing recruiting is
not an easy task because it involves planning and research. There are different recommended recruiting methods when you work with both
Cold Marketing Leads and Warm Marketing Leads. Here
are some important Network Marketing recruiting tips that may be able to help you when working with
both types of leads:
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Ensure that your leads originate
from a legitimate resource. If you are purchasing
leads from a lead provider, be sure to check the
company's contact information gathering practices and
policies. A legitimate lead company will be able
to give you specific details on where they gain contact
information. Avoid companies that have been in
business for less than two years and that do not provide
information on their lead sources. Also, make sure
the lead company guarantees their leads. Lead
companies should be willing to provide you with
replacement leads if you receive leads with incomplete
or invalid contact information.
-
When purchasing leads, avoid
purchasing the cheaper bulk lead packages. These
leads are often old leads that have already been sold to
others or may contain expired or invalid contact
information. Look for Real Time or Live Lead
packages. These leads are new leads, usually less
than 48 hours old, have valid contact information and
have not been sold to several other people. These
leads are often more expensive ($2 to $5 dollars per
lead is average) but are of higher quality leads and are
more likely to give you better acquisition/conversion
results. With lead purchasing, it is also true
that "you get what you pay for".
-
Leads that you generate yourself
will be even more viable than Real Time Leads purchased
from a lead provider. Online and Offline
advertising is a good investment
when done properly.
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Before you begin marketing offline
or online, do your homework. Researching the best
avenues for marketing is the key. Find out who
your target audiences are and what your target market is
interested in because you can advertise with sources
that might trigger their interest.
-
An online presence is a must for
Network Marketing leads generation. There are
many
companies that offer services to give you an online
presence, generate email marketing campaigns and to
manage your Network Marketing leads once you
acquire them.
-
Using
Network
Marketing Contact Management software or
a Network
Marketing database is key to managing your leads as the list
grows.
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How to Get 3 to 5 Incoming Calls for Free Everyday
from Prospects Interested in Network Marketing
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Multi-Level
Marketing Software Resources
Here are links to some of the top
Multi-level Marketing Software and service providers
available.
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Home Office Pro -
www.homeofficepro.net
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Specializes in Large and Small
Organizations
-
Website Replication Specialists
-
Software Package provides tools
for both Prospecting and Building Your Organization
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Includes
Auto Responder Email Marketing System
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Dynamic Mentoring System and
Contact Manager Tool
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Melaleuca Approved Provider
Prospecting Pages -
www.prospectingpages.com
Melaleuca Approved Provider
Great for those just starting
out
Includes 5 Marketing Websites
and Prospecting Tools
Response Magic -
Auto Responder
System -
www.responsemagic.com
Includes Drip Emails,
Broadcasting and embedded Link Tracking
Parent Company Resources
Below are links to Parent Companies
that offer Residual Income or Distributor Based business
models. These are companies that the Home Office Pro
Software Suite is currently working with or providing
software services to. These companies have proven
track records of success and solid residual or referral
business models.
(In Alphabetical Order)
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